« To accompany you is to recognize your specificity, to develop the suitable methods for you and to enlighten you in your decision makings. »
 TYPE OF STUDIES CARRIED OUT BY SEREC:
 Quantitative studies: usage and attitudes, Omnibus studies (by subscription)…
Qualitative studies: individual interviews and focus groups
 Opinion polls
 Feasibility studies
 Mystery visits
 Marketing auditing
OUR LINE OF CONDUCT:
 No standardisation: each carried out study for each one of our clients is a specific case;
 To satisfy the expectations of our clients;
 Strict control of fieldwork operations;
 Respect of total confidentiality.
OUR RESOURCES:
 A multidisciplinary team of experienced executives: Marketers, economists, sociologists, statisticians and computer specialists;
 Teams of investigators systematically trained for each case of study;
 Department of coding and data entry;
 More than 30 years of experience in marketing studies - SEREC is one of the first market research instituts in Morocco.
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